End the duopoly

Why Woke Leadership Can Be Good For Business

Apple is just one of the major companies that is against the Trump administration ending the immigration program DACA, which allows undocumented immigrants who came to the United States before the age of 16 the ability to work. Apple CEO Tim Cook made headlines last week when he stated that Dreamers have heavily contributed to the company. In addition, Cook stated that Dreamers “come from diverse backgrounds and display a wide range of skills and experiences that equip them to tackle problems from different perspectives.” A number of organizational leaders feel that revoking DACA would cause their organizations to lose valuable employees. The CEOs of Google, Facebook, Starbucks and many others recently signed a letter that encouraged lawmakers to pass legislation allowing the more than 700,000 DACA recipients the ability to work and live in the United States. The move will not be the last instance of companies and their leaders being more outspoken about policies and social justice issues. What impact(s) can a public stance such as this have on a company’s public perception and their efforts to foster more inclusion?

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