There is perhaps no better marker that a political movement has arrived than when its slogans are echoed by a famous ice cream maker.
So when Ben & Jerry’s released a statement calling on people “to take concrete steps to dismantle white supremacy in all its forms”, it was clear that something had shifted.
The company has joined other businesses, public figures, and the Church of England in decrying the West’s alleged culture of “white supremacy” after the killing of George Floyd in the US.
The Archbishop of Canterbury Justin Welby said: “Systemic racism continues to cause incalculable harm across the world.”
Tim Cook, chief executive of Apple, described the “everyday experience of deeply-rooted discrimination” that non-white people face.
“To be silent is to be complicit,” was the view of the streaming service Netflix, while the fashion company Dior said, “we are allies in the fight against racism”.
Celebrities were equally effusive, with Kim Kardashian confessing “the privilege I am afforded by the color of my skin” and the pop star Taylor Swift accusing US president Donald Trump of “stoking the fires of white supremacy and racism” throughout his time in office.
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