Political groups on both sides of the aisle are throwing money and resources at propping up local, partisan websites that are often designed to appear as straight news. Some of these sites are leveraging Facebook advertising to boost their content.
Why it matters: Local news deserts in America are being displaced by big-money politics, and the trend is accelerating ahead of the 2020 election, thanks in large part to technology.
Driving the news: Publishers on the left have been ramping up their investments in local media this year, launching websites in swing states that will focus on the stories they think are being ignored by the mainstream news. […]