The geothermal industry is pulling together to launch its first awareness campaign through the Geothermal Exchange Organization (GEO), a nonprofit trade association promoting the manufacture, design, and installation of geothermal heating and cooling systems, and it’s using real climate change deniers to sell it.
The campaign’s message is: no matter where you stand on climate change and the environment, we can all agree on geothermal energy – even if the reasons are completely different.
At the center of the ‘Energy We Can All Agree On’ campaign is a series of videos in which a left-leaning environmentalist and self-proclaimed geothermal spokesperson, Eric Caspian-Johnson Garcia-Marquez (actor Eric Satterberg), heads to America’s heartland and speaks with real climate change skeptics about the benefits of using geothermal energy to heat and cool their homes, encouraging them to consider the green alternative.
What at first appears to be a green energy spoof turns into a series of honest conversations about geothermal energy. Most interviewees are unmoved by his environmental arguments, until he shows them how much money they’ve wasted over the years by using fossil fuels over geothermal.
Even though the conversations don’t fundamentally change either party’s environmental beliefs, the videos reveal that both sides can agree on the benefits of geothermal, including cost savings, the fact that it’s 100% renewable, the consistent comfort and the independence from fossil fuels.