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Citi continues gender equality push with Madonna partnership

To celebrate its 25th Citi Sound Vault show – and as part of its efforts to advance gender equality in the music industry – Citi has partnered with Live Nation and Maverick on a special two-part event with Madonna.

“With Citi having taken a stand to bolster the representation of women as part of our brand campaigns and entertainment platform, we couldn’t think of a more fitting artist with whom to celebrate our 25th Citi Sound Vault show than Madonna,” said Jennifer Breithaupt, global consumer CMO at Citi.

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Breithaupt added: “As one of the most powerful brands in the world, Madonna has long advocated for gender equality and we couldn’t be more thrilled to bring our card members this incredibly special experience.”

Citi is a leader behind the Association of National Advertisers’ groundbreaking #SeeHerHearHer initiative, which aims to increase gender diversity and inclusion in music.  […]

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