End the duopoly

Activision CMO on Black Lives Matter: ‘There is no social justice without economic support’

The killing of George Floyd in the US has put the fight against racial injustice and the need for actionable diversity and inclusion measures at the forefront of discussions over the last few weeks.

Executives at some of the largest companies in the world have used their voices to urge firms to use the momentum to tackle systemic racism and create authentic diverse and inclusive spaces in the workplace.

According to the chief marketing officer of global gaming firm Activision Blizzard ( ATVI ) Esports, companies should also also be required to consider economic justice, when it comes tackling this topic.

“There’s no social justice in my opinion without economic support for those doing the work,” said Daniel Cherry III in an Adweek panel discussion of black business leaders .

“We all have various different industries, and I think there is an opportunity to create diversity and inclusion in those industries — and I’ve talked about economic justice as well.

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Because we’re in corporate America, and that means dollars and cents,” he said. In recent years, activists dealing with racism and racial inequality in the US […]

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